Certificate in Business Data Analytics (CBDA) — Question 26

A call center has requested to review their sales conversion data for the month. The analyst working on this request is trying to identify the chart that will effectively present the data, which includes: the number of leads, the number of calls made, the number of calls completed, the number of customers interested and the number of sales.
What chart should the analyst use to show the values across each stage of the pipeline?

Answer options

Correct answer: B

Explanation

The Funnel chart is the most suitable choice because it effectively visualizes the different stages of the sales process, allowing for easy comparison of metrics as leads progress through the pipeline. A Pie chart is not ideal for this purpose as it shows proportions rather than stages, while a Bullet chart focuses on performance against targets, and a Bar chart does not convey the sequential nature of the sales process.