Certificate in Business Data Analytics (CBDA) — Question 23

A professional association is funded by membership fees. The membership renewal occurs every 5 years. Although, they have a strong subscription rate each year, their renewal rate is low. They are working with an external firm specializing in Business Analytics to identify the groups of customers that have a high likelihood of cancelling their subscription after their first 5-year term ends.
This type of study is called:

Answer options

• A. Supervised learning
• B. Untrained learning
• C. Trained learning
• D. Unsupervised learning

Correct answer: A

Explanation

The correct answer is A, Supervised learning, as it involves analyzing data to predict outcomes based on labeled training data, which fits the scenario of predicting subscription cancellations. The other options, such as Untrained learning and Trained learning, are not established terms in the field of data analytics, while Unsupervised learning focuses on finding patterns without labeled outcomes, which does not apply here.