Certificate in Business Data Analytics (CBDA) — Question 13

Senior executives in a large organization receive numerous sales reports of every sale through a corporate dashboard on a weekly basis. The executives are considering budget increases for various functions but would like to know if they are obtaining good returns for current budget allocations. They ask the analytics team to research and answer: “How effective is our marketing spend?”
This question is:

Answer options

• A. Already answered in the sales data
• B. Too broadly scoped to be effectively answered
• C. Difficult to analyze because its narrowly focused
• D. Sufficient to begin initial analysis

Correct answer: B

Explanation

The correct answer is B because the question regarding the effectiveness of marketing spend is too broad, making it difficult to provide a focused and actionable answer. Options A and C are incorrect as they misinterpret the scope of the question, while option D underestimates the complexity of the inquiry.