Agile Analysis Certification (AAC) — Question 6

The organization has a history of delivering products that often don’t resonate with potential customers. After some discussion, the team decides to address this challenge by developing:

Answer options

Correct answer: B

Explanation

The correct answer is B, as developing personas helps the team understand and identify the needs and behaviors of their target customers, which can lead to more resonant products. Options A, C, and D do not directly address the need for deeper customer insight; metrics and KPIs track performance, a project plan organizes tasks, and a customer call center provides support but does not help in understanding customer needs.