Entry Certificate in Business Analysis (ECBA) — Question 76

A focus group is a form of which type of research?

Answer options

• A. Quantitative
• B. Qualitative
• C. Statistical
• D. Theoretical

Correct answer: B

Explanation

The correct answer is B, as focus groups are designed to gather qualitative insights and opinions from participants. Options A, C, and D do not apply, as quantitative research focuses on numerical data, statistical research relies on quantifiable data analysis, and theoretical research is centered around abstract ideas rather than direct participant feedback.