Certification of Capability in Business Analysis (CCBA) — Question 58

Brian is the business analyst for his organization and he's hosting a brainstorming session. He is facilitating the session with eight stakeholders. Why is it important for Brian to not set a goal for the number of ideas the group should generate in the session?

Answer options

• A. A goal for the number of ideas to be generated should be created.
• B. A goal for the number of ideas puts too much pressure on the group.
• C. A goal for the number of ideas may be too large to reach.
• D. A goal for the number of ideas actually limits the ideas that can be generated.

Correct answer: D

Explanation

The correct answer, D, indicates that setting a goal can stifle creativity by making participants focus on meeting a number rather than freely sharing ideas. Options A and C suggest that having a goal is beneficial or that it could be unreasonably high, which does not address the issue of limiting creativity. Option B mentions pressure but does not capture the core reason why limits can hinder idea generation.