Certification of Capability in Business Analysis (CCBA) — Question 391

The creative thinking process has three values to determine the effectiveness of the process. Which one of the following is not a measurement of effective creative thinking?

Answer options

• A. Willingness of stakeholders to accept new approaches
• B. Generation of a pre-determined number of new ideas for a business solution
• C. Application of new ideas to resolve existing problems
• D. The successful generation and productive consideration of new ideas

Correct answer: D, C, A

Explanation

Option D is correct because it describes the process rather than a measurement of effectiveness. Options A, B, and C are indeed criteria that help gauge the success of creative thinking, as they focus on stakeholder acceptance, idea generation, and application of ideas to problems.