Certification of Capability in Business Analysis (CCBA) — Question 260

A new Chief Executive Officer (CEO) is appointed to revive a chain of well-recognized superstores. The CEO wants to increase sales by introducing on-line shopping. Most stores are understaffed and maintenance is a challenge. Which of the following would be considered an asset?

Answer options

Correct answer: A

Explanation

Brand reputation is an asset because it reflects customer trust and loyalty, which can drive sales. In contrast, interest on a bank loan represents a liability, while a website is a tool, not an asset on its own. Store maintenance expenses are costs that detract from profitability, making them liabilities rather than assets.