Certification of Capability in Business Analysis (CCBA) — Question 206

The Chief Executive Officer (CEO) is concerned about how two client bases are going to be integrated and serviced in the newly formed company after a merger. A project has been initiated to implement a Customer Relationship Management (CRM) system for the new company that will contain the client information from both companies. What must the business analyst (BA) do to address the concerns of the CEO?

Answer options

• A. Reuse requirements models from each company
• B. Ensure all regulatory requirements are documented
• C. Create merged viewpoints of the requirements
• D. Demonstrate the functionality of the new CRM

Correct answer: C

Explanation

The correct answer is C because creating merged viewpoints of the requirements allows for a comprehensive understanding of how both client bases can be integrated within the new CRM system. Option A is less effective as it doesn't address the need for a unified approach. Option B, while important for compliance, does not directly address the integration concerns. Option D focuses on demonstrating functionality rather than addressing the integration of client information.