Certified Business Analysis Professional (CBAP) — Question 389

Sally is the business analyst for her organization. Sally and her business analysis team is currently using a business analysis approach to determine what the competition of her organization is offering prospective clients. She is trying to identify solutions to increase revenue by remaining competitive with the competition.
What business analysis approach is Sally and her business analysis team using?

Answer options

• A. Business rules analysis
• B. Functional decomposition
• C. Focus groups
• D. Benchmarking

Correct answer: D

Explanation

The correct answer is D, Benchmarking, as it involves comparing a company's processes and performance metrics to industry bests or best practices from other companies. The other options, such as Business rules analysis and Functional decomposition, focus on internal processes rather than competitive analysis, while Focus groups involve gathering input from potential customers rather than assessing competitor offerings.