Certified Internal Auditor (CIA) Part 3: Business Knowledge for Internal Auditing — Question 62

What kind of strategy would be most effective for an organization to adopt in order to implement a unique advertising campaign for selling identical product lines across all of its markets?

Answer options

• A. Export strategy.
• B. Transnational strategy.
• C. Multi-domestic strategy.
• D. Globalization strategy.

Correct answer: D

Explanation

The globalization strategy is the most effective as it focuses on a standardized approach to marketing across all markets, ensuring a consistent brand message. In contrast, an export strategy is primarily about selling products internationally without tailoring marketing efforts, while a multi-domestic strategy emphasizes local customization, which is not suitable for a unified campaign. The transnational strategy combines elements of both but does not prioritize a singular advertising campaign like globalization does.