Certified Internal Auditor (CIA) Part 3: Business Knowledge for Internal Auditing — Question 25

International marketing activities often begin with:

Answer options

• A. Standardization.
• B. Global marketing.
• C. Limited exporting.
• D. Domestic marketing.

Correct answer: C

Explanation

The correct answer, C, indicates that limited exporting is usually the first stage in entering international markets. Options A and B suggest broader strategies that come after the initial export phase, while D refers to activities focused only on the domestic market.