Certified Internal Auditor (CIA) Part 3: Business Knowledge for Internal Auditing — Question 13

Which of the following is a product-oriented definition of a business rather than a market-oriented definition of a business?

Answer options

• A. We are a people-and-goods mover.
• B. We supply energy.
• C. We make movies.
• D. We provide climate control in the home.

Correct answer: C

Explanation

The correct answer, C, 'We make movies,' emphasizes the specific product produced by the business. In contrast, the other options describe services or functions that are more aligned with market needs rather than focusing solely on the product itself.