Certified Information Privacy Technologist (CIPT) — Question 73

You are a wine collector who uses the web to do research about your hobby. You navigate to a news site and an ad for wine pops up. What kind of advertising is this?

Answer options

• A. Remnant.
• B. Behavioral.
• C. Contextual.
• D. Demographic.

Correct answer: B

Explanation

The correct answer is B, Behavioral advertising, as it targets users based on their past behaviors and interests, such as your interest in wine. Options A (Remnant) and C (Contextual) refer to different advertising strategies that do not focus on individual user behavior, while D (Demographic) is based on broader audience characteristics rather than specific interests.