Certified Information Privacy Technologist (CIPT) — Question 245

A data scientist wants to improve her customer satisfaction prediction reports and has some ideas to improve the model. This procedure will involve copying the customer database from production to a test environment. To ensure privacy protection of customer information, the data scientist asked the privacy engineers for guidance. Which of the following Privacy Enhancing Techniques (PETs) would be best suited to support her analysis but reduce privacy risks?

Answer options

• A. Use sample data.
• B. Use synthetic data.
• C. Use anonymized data.
• D. Use pseudonymized data

Correct answer: B

Explanation

Using synthetic data is the best choice because it generates entirely new data that resembles the original data without containing any real customer information, thus significantly reducing privacy risks. Sample data may not fully represent the population, and anonymized or pseudonymized data could still carry some risks of re-identification, making them less secure than synthetic data.