Certified Information Privacy Technologist (CIPT) — Question 118

What is the name of an alternative technique to counter the reduction in use of third-party cookies, where web publishers may consider utilizing data cached by a browser and returned with a subsequent request from the same resource to track unique users?

Answer options

• A. Web beacon tracking
• B. Browser fingerprinting
• C. Entity tagging
• D. Canvas fingerprinting

Correct answer: B

Explanation

The correct answer is B, as browser fingerprinting utilizes unique configurations of a user's browser and device to identify them without relying on cookies. Options A and D, while related to tracking, do not specifically utilize cached data for user identification, and option C, entity tagging, is not a recognized method for tracking unique users in this context.