Certified Information Privacy Professional – United States (CIPP/US) — Question 84

Chanel Hair Studio is a busy high-end hair salon. In an effort to maximize efficiency of its operations and reduce wait times for appointments, Chanel decides to implement artificial intelligence software that will use client profiles and history to predict which clients will likely be late for their appointments. Information used to create the client profile included appointment history, distance from the salon, and any references to being tardy pulled from the client’s social media accounts. If a client is predicted to be late, their appointment will be cancelled within 5 minutes.
Based on the details, what is the biggest potential privacy concern related to Chanel’s use of this new software?

Answer options

• A. Scanning a client’s social media accounts to use in a client profile without notice to the client.
• B. Calculating client profile address distance from the salon to determine location from salon to help predict if the client will be late.
• C. Using client profile information for any purpose other than setting up an appointment.
• D. Assessing client tardiness history with the salon for predictive purposes.

Correct answer: A

Explanation

The primary privacy issue is the unauthorized scanning of a client's social media accounts to create their profile, which raises ethical concerns about consent and transparency. The other options, while they may involve data usage, do not inherently violate privacy to the same extent as using social media without notice. Calculating distance, using information for appointment purposes, and assessing tardiness history are generally accepted practices within client management.