Certified Information Privacy Professional – United States (CIPP/US) — Question 79

In what way is the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act intended to help consumers?

Answer options

• A. By providing consumers with free spam-filtering software.
• B. By requiring a company to receive an opt-in before sending any advertising e-mails.
• C. By prohibiting companies from sending objectionable content through unsolicited e-mails.
• D. By requiring companies to allow consumers to opt-out of future e-mails.

Correct answer: D

Explanation

The correct answer is D because the CAN-SPAM Act mandates that companies must provide consumers with a way to opt-out of future marketing emails, allowing them to control their email preferences. Options A and B are incorrect because the act does not provide free software or require an opt-in for all advertising emails. Option C is also incorrect as it does not fully represent the act's purpose, which focuses more on the opt-out mechanism.