Certified Information Privacy Professional – United States (CIPP/US) — Question 77

Based on the 2012 Federal Trade Commission report “Protecting Consumer Privacy in an Era of Rapid Change”, which of the following directives is most important for businesses?

Answer options

• A. Announcing the tracking of online behavior for advertising purposes.
• B. Integrating privacy protections during product development.
• C. Allowing consumers to opt in before collecting any data.
• D. Mitigating harm to consumers after a security breach.

Correct answer: B

Explanation

The correct answer, B, emphasizes the importance of integrating privacy measures at the product design stage, ensuring that consumer privacy is considered from the outset. Options A and C focus on post-collection actions, which are less proactive, while D deals with reactionary measures after a breach, rather than preventing issues in the first place.