Certified Information Privacy Professional – United States (CIPP/US) — Question 182

Your company's most brilliant engineer develops a new Artificial Intelligence (AI) technology he calls OXO-2576. The engineer wants to begin using it to analyze all of the data your company collects about its customers. As the company's privacy professional, you have some privacy concerns about using AI technology with customer data.

Which of the following is the best recommendation to offer the company?

Answer options

• A. Do not publicize that the company is using AI technology with its customer data.
• B. De-identify the data collected by the AI technology so it cannot be linked to any individuals.
• C. Automate the AI technology so there is no human seeing or handling the customers' personal information.
• D. Use the AI technology only for employees, as companies are given more leeway when handling employee personal information.

Correct answer: B

Explanation

The best recommendation is to de-identify the data collected by the AI technology so it cannot be linked to any individuals, as this directly addresses privacy concerns. The other options either fail to mitigate privacy risks effectively or may not align with legal requirements regarding customer data.