Certified Information Privacy Professional – United States (CIPP/US) — Question 149

What is the main purpose of the CAN-SPAM Act?

Answer options

• A. To diminish the use of electronic messages to send sexually explicit materials
• B. To authorize the states to enforce federal privacy laws for electronic marketing
• C. To empower the FTC to create rules for messages containing sexually explicit content
• D. To ensure that organizations respect individual rights when using electronic advertising

Correct answer: D

Explanation

The correct answer is D, as the CAN-SPAM Act is designed to protect individual rights in electronic marketing by setting rules for how organizations can use email for advertising. Options A, B, and C focus on specific aspects of content regulation or enforcement authority, which are not the primary intent of the Act.