Certified Information Privacy Professional – Europe (CIPP/E) — Question 94

What permissions are required for a marketer to send an email marketing message to a consumer in the EU?

Answer options

• A. A prior opt-in consent for consumers unless they are already customers.
• B. A pre-checked box stating that the consumer agrees to receive email marketing.
• C. A notice that the consumer’s email address will be used for marketing purposes.
• D. No prior permission required, but an opt-out requirement on all emails sent to consumers.

Correct answer: A

Explanation

The correct answer is A because EU regulations, particularly the GDPR, mandate that marketers must obtain explicit opt-in consent from consumers before sending marketing emails, unless those consumers are existing customers. Options B and C do not comply with the regulations as they imply consent without explicit opt-in, while option D incorrectly states that no prior permission is needed.