Certified Information Privacy Professional – Europe (CIPP/E) — Question 51

Which marketing-related activity is least likely to be covered by the provisions of Privacy and Electronic Communications Regulations (Directive 2002/58/EC)?

Answer options

• A. Advertisements passively displayed on a website.
• B. The use of cookies to collect data about an individual.
• C. A text message to individuals from a company offering concert tickets for sale.
• D. An email from a retail outlet promoting a sale to one of their previous customer.

Correct answer: A

Explanation

Option A is the correct answer because passive advertisements do not directly involve user consent or personal data collection under the regulations. In contrast, options B, C, and D involve direct communication or data collection that requires compliance with privacy laws.