Certified Information Privacy Professional – Europe (CIPP/E) — Question 42

Which of the following is an example of direct marketing that would be subject to European data protection laws?

Answer options

• A. An updated privacy notice sent to an individual’s personal email address.
• B. A charity fundraising event notice sent to an individual at her business address.
• C. A service outage notification provided to an individual by recorded telephone message.
• D. A revision of contract terms conveyed to an individual by SMS from a marketing organization.

Correct answer: B

Explanation

Option B is correct because it involves sending marketing communications to an individual at their business address, which is considered direct marketing under European data protection laws. The other options either do not pertain to marketing or are not directed towards the individual in a manner that qualifies as direct marketing.