Certified Information Privacy Professional – Europe (CIPP/E) — Question 154

Under what circumstances might the “soft opt-in” rule apply in relation to direct marketing?

Answer options

• A. When an individual has not consented to the marketing.
• B. When an individual’s details are obtained from their inquiries about buying a product.
• C. Where an individual’s details have been obtained from a bought-in marketing list.
• D. Where an individual is given the ability to unsubscribe from marketing emails sent to him.

Correct answer: B

Explanation

The correct answer is B because the 'soft opt-in' rule applies when an individual's contact information is gathered through inquiries about a product, allowing for marketing related to similar products. Options A and C are incorrect as they do not involve consent or legitimate interest from the individual, while option D refers to an unsubscribe option rather than the initial consent obtained.