Certified Information Privacy Professional – Asia (CIPP/A) — Question 79

Hong Kong's New Guidance on Direct Marketing clarified that direct marketing rules under the new regime do NOT apply if what condition exists?

Answer options

• A. The data subject’s personal data is collected from public registers or third parties.
• B. The products or services are being offered by the organization's parent company.
• C. The data subject has already given consent for other services offered by the company.
• D. The products or services are being offered for the exclusive use of an individual's organization.

Correct answer: C

Explanation

The correct answer is C because if the data subject has already given consent for other services, this implies that they are aware of and accept communication regarding direct marketing. Other options do not exempt the organization from direct marketing rules as they either involve third-party data or do not establish prior consent.