Google Video Advertising — Question 1

Which of the following is a tip for optimizing a TrueView video ad campaign?

Answer options

• A. Remove all but one targeting group from the campaign.
• B. Add exclusions to the campaign or targeting group.
• C. All of the listed answers are incorrect.
• D. Increase each target group’s bid by 100%.

Correct answer: B

Explanation

The correct answer is B, as adding exclusions helps refine the audience and improve ad performance. Option A is not advisable because limiting targeting can reduce reach. Option C is incorrect because there is a valid optimization strategy listed. Option D may lead to overspending without guaranteed results.