Google Search Advertising — Question 1

There are three components of Quality score. Which of the following is NOT a component of Quality score?

Answer options

• A. Clickthrough rate
• B. Relevancy
• C. Inbound links

Correct answer:

Explanation

The correct answer is C. Inbound links are not one of the components that determine Quality score, which primarily includes Clickthrough rate and Relevancy. Therefore, while A and B are essential factors in assessing Quality score, C does not belong to this criterion.