Google Ads Individual Qualification — Question 9

In order to distinguish between users on web pages, Google Analytics:

Answer options

• A. uses the IP address of a device that accesses the site
• B. uses the city, state and country of a visitor that access the site
• C. creates anonymous unique identifiers using third-party cookies
• D. creates anonymous unique identifiers using first-party cookies

Correct answer: D

Explanation

The correct answer is D because Google Analytics uses first-party cookies to create unique identifiers for users, which helps in tracking their behavior while ensuring privacy. Options A and B do not provide the necessary granularity for user identification, and C is incorrect as third-party cookies are not utilized for this purpose.