Google Ads Individual Qualification — Question 4

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Answer options

• A. Measurement Protocol
• B. any of these would be appropriate
• C. Campaign Tracking parameter
• D. JavaScript tracking code
• E. Google Analytics mobile SDK

Correct answer: A

Explanation

The Measurement Protocol is specifically designed for sending data from various sources, including point-of-sale systems, to Google Analytics. The other options are either not suitable for this purpose or are specific to different contexts, making them incorrect choices.