Google Ads Individual Qualification — Question 13

Adding filters to a view in Google Analytics allows you to:

Answer options

• A. exclude visits from a particular IP address
• B. replace complicated page URLs with readable text strings
• C. modify historical data
• D. A and B only
• E. A, B, and C

Correct answer: E

Explanation

The correct answer is E because filters in Google Analytics can exclude traffic from specific IP addresses and allow for the replacement of complicated URLs with more readable formats. However, they do not alter historical data, which makes option C incorrect.