Google Ads Individual Qualification — Question 1

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Answer options

Correct answer: B

Explanation

The ecommerce conversion rate is calculated based on the number of visitors who make a purchase. In this scenario, only person A made a purchase out of the two visitors, resulting in a conversion rate of 100% because person A completed two purchases during her visit.