Google Cloud Digital Leader — Question 196

A financial organization has many customers who close their accounts every year. The organization wants to use data and AI to identify at-risk customers, so they can retain customers by offering discounts and improved services. What should the organization do?

Answer options

• A. Create a dashboard of previous customers that have exited, and look for obvious correlations in the visualization.
• B. Create a ML model based on the demographics and activities of previous customers that exited.
• C. Create a survey for all customers to identify their current level of satisfaction.
• D. Create a report based on last year’s customer feedback.

Correct answer: B

Explanation

The correct answer is B because creating a machine learning model allows the organization to analyze patterns and predict which customers are likely to leave based on demographics and behaviors. Options A, C, and D do not provide a proactive approach to identifying at-risk customers; they focus on past data or general customer feedback without utilizing predictive analytics.