Google Ads Fundamentals — Question 1

Changing the match type of a group of keywords from broad to exact match will likely:

Answer options

• A. decrease impressions
• B. increase impressions
• C. increase Quality Score
• D. decrease Quality Score

Correct answer: A

Explanation

Changing keywords from broad to exact match typically narrows the audience, leading to a decrease in impressions because the ads will only show for more specific searches. The other options are incorrect because while Quality Score may vary, the primary effect of this change is a reduction in impressions.