Professional Diploma in Digital Marketing (PDDM) — Question 3

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

Answer options

• A. Content link building
• B. Content updates
• C. Inbounding
• D. Link building

Correct answer: A

Explanation

The correct answer is A. Content link building refers to the practice of creating valuable content that encourages other websites to link back to yours, which helps improve traffic. Options B and C do not specifically relate to generating external links, while D, link building, is a broader term that includes various methods, not just content creation.