CompTIA Security+ (SY0-701) — Question 353

Which of the following consequences would a retail chain most likely face from customers in the event the retailer is non-compliant with PCI DSS?

Answer options

• A. Contractual impacts
• B. Sanctions
• C. Fines
• D. Reputational damage

Correct answer: D

Explanation

The correct answer is D, as non-compliance with PCI DSS can lead to significant reputational damage, causing customers to lose trust in the retailer. While options A, B, and C represent potential legal or financial consequences, they do not directly address customer perception, which is crucial for retail businesses.