CompTIA Security+ (SY0-601) — Question 370

A large retail store's network was breached recently, and this news was made public. The store did not lose any intellectual property, and no customer information was stolen. Although no fines were incurred as a result, the store lost revenue after the breach. Which of the following is the most likely reason for this issue?

Answer options

• A. Employee training
• B. Leadership changes
• C. Reputation damage
• D. Identity theft

Correct answer: C

Explanation

The correct answer is C, Reputation damage, as a public breach can significantly harm a company's image, leading to decreased customer trust and subsequently lower sales. The other options, such as A, B, and D, do not directly relate to the immediate impact on revenue following a breach where no data was lost.