CompTIA Data+ (DA0-001) — Question 21

A data analyst needs to present the results of an online marketing campaign to the marketing manager. The manager wants to see the most important KPIs and measure the return on marketing investment. Which of the following should the data analyst use to BEST communicate this information to the manager?

Answer options

• A. A real-time monitor that allows the manager to view performance the day the campaign was launched
• B. A sell-service dashboard that allows the manager to look at the company’s annual budget performance
• C. A spreadsheet of the raw data from all marketing campaigns and channels
• D. A summary with statistics, conclusions, and recommendations from the data analyst

Correct answer: D

Explanation

The correct answer is D because a summary with statistics, conclusions, and recommendations provides a clear and concise overview of the campaign's effectiveness, which is what the manager needs to assess KPIs and ROI. Options A and B offer real-time or historical data that may not directly address the manager's request for a focused review, while option C presents raw data that lacks the necessary analysis for decision-making.