CompTIA Data+ (DA0-001) — Question 13

A company’s marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought product, at what frequency, and at what value. Which of the following types of analysis would this practice be considered?

Answer options

Correct answer: D

Explanation

The correct answer is D, Custer, as it involves categorizing customers based on their purchasing behavior. The other options are incorrect because prescriptive analysis focuses on recommending actions, trend analysis looks at patterns over time, and gap analysis identifies discrepancies between current and desired performance.