Certified Data Management Professional – Fundamentals (CDMP) — Question 71

An organisation that parses its call centre audio files to assess the emotional state of its callers is using:

Answer options

• A. Voice recognition techniques
• B. Overly invasive monitoring analysis
• C. Predictive analytics
• D. Reactive analytics
• E. Sentiment analysis

Correct answer: E

Explanation

The correct answer is E, as sentiment analysis focuses on evaluating the emotional tone of spoken or written communication. The other options do not specifically relate to assessing emotions; for example, voice recognition techniques (A) are used to transcribe speech, while predictive and reactive analytics (C and D) deal with data trends rather than emotional assessment.