APICS Certified Supply Chain Professional (CSCP) — Question 525

Demand management involves which of the following undertakings?

Answer options

• A. Adjusting capacity to support expected demand
• B. Engaging in activities associated with customer relationship management
• C. Creating higher customer demand by improving performance in areas such as lead time and service levels
• D. Understanding events and managing activities that could influence future demand

Correct answer: D

Explanation

The correct answer is D because demand management focuses on understanding factors that could influence future demand. Option A relates to capacity planning, B is about customer relationship activities, and C discusses performance improvement, which are not specific to the scope of demand management.