APICS Certified Supply Chain Professional (CSCP) — Question 519

A grocery store found that ground beef sales increased when buns were a featured sales item. This customer relationship management (CRM) technique is called:

Answer options

• A. data mining.
• B. data tracking.
• C. point-of-purchase (POP) promotion.
• D. upselling.

Correct answer: A

Explanation

The correct answer is A, data mining, as it involves analyzing sales data to identify purchasing patterns and correlations. Options B and D do not specifically refer to the analysis of sales trends, while C refers to promoting items at the point of sale rather than analyzing the data behind sales increases.