APICS Certified Supply Chain Professional (CSCP) — Question 497

A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment. Which of the following approaches would be most appropriate?

Answer options

• A. Analyzing the buying history for each of the market segments
• B. Asking the manufacturer's direct customers
• C. Conducting a market research project
• D. Sending samples of potential future products to the final customers

Correct answer: C

Explanation

The correct answer is C, as conducting a market research project allows for a comprehensive understanding of customer needs across different segments. Options A and B provide limited insights based on past behavior or direct client feedback, while D focuses on product sampling rather than understanding requirements.