APICS Certified Supply Chain Professional (CSCP) — Question 459

The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

Answer options

• A. a quick response program.
• B. quality function deployment.
• C. total quality management.
• D. early supplier involvement.

Correct answer: B

Explanation

The correct answer is B, quality function deployment, which specifically focuses on translating customer needs into product features during the design phase. Option A, a quick response program, relates to supply chain efficiency, while C, total quality management, is a broader management approach focused on quality improvement across an organization. Option D, early supplier involvement, emphasizes supplier collaboration rather than directly addressing customer needs.