APICS Certified Supply Chain Professional (CSCP) — Question 440

The growth of social networking tools has enabled companies to improve their market segmentation tactics by:

Answer options

• A. replacing the need for expensive customer relationship management (CRM) systems and tools.
• B. gaining two-way feedback on the effectiveness of a brand and its customer satisfaction.
• C. facilitating the logistics cost management of expedited delivery methods and modes.
• D. providing customers with an easy means to communicate with each other.

Correct answer: B

Explanation

The correct answer, B, highlights how companies can receive direct feedback from customers, which helps them better understand brand effectiveness and satisfaction levels. Options A and C do not relate to market segmentation tactics, as they focus on CRM systems and logistics rather than customer interaction. Option D, while relevant to communication, does not specifically address the improvement in market segmentation strategies.