APICS Certified Supply Chain Professional (CSCP) — Question 428

Which of the following options typically is a component of sales force automation during implementation of customer relationship management (CRM)?

Answer options

• A. Automatic call distribution
• B. Online product configuration
• C. Opportunity management
• D. Response management

Correct answer: C

Explanation

Opportunity management is a key feature in sales force automation as it helps track and manage sales opportunities effectively. While automatic call distribution and response management are related to communication and support, they do not specifically focus on managing sales opportunities like opportunity management does. Online product configuration is more about product customization rather than sales process automation.