APICS Certified Supply Chain Professional (CSCP) — Question 405

A tool which allows content to be accessed, customized, and personalized to sell is called a(n):

Answer options

• A. customer relationship management (CRM).
• B. value-added network (VAN).
• C. customer portal.
• D. online catalog.

Correct answer: C

Explanation

The correct answer is C, customer portal, as it is specifically designed to provide users with access to customizable content for sales. Option A, CRM, primarily focuses on managing customer relationships rather than providing a platform for content access. Option B, VAN, is a network for the electronic exchange of business documents, and option D, online catalog, typically refers to a listing of products rather than a personalized tool.