APICS Certified Supply Chain Professional (CSCP) — Question 400

Customer relationship management (CRM) technology is designed to:

Answer options

• A. accept customer orders in a wide range of formats.
• B. make inventory stocking decisions based on customers' past purchases.
• C. extend the functionality of the enterprise resources planning (ERP) software.
• D. develop optimal functional design for the end user.

Correct answer: C

Explanation

The correct answer is C because CRM technology is intended to augment the capabilities of ERP systems, allowing for better management of customer interactions and data. Options A and B relate to order processing and inventory management, which are not the primary focus of CRM. Option D, while important, does not accurately describe the main function of CRM technology.