APICS Certified Supply Chain Professional (CSCP) — Question 391

A company manufactures and sells standardized commodity products domestically but plans to expand to a global market. The company should consider which of the following approaches when planning and implementing the expansion?

Answer options

• A. Increase customer segmentation efforts.
• B. Increase customization for global markets.
• C. Centralize planning and integrating information systems.
• D. Decentralize management and decision making.

Correct answer: B

Explanation

The correct answer, B, emphasizes the need for customization to cater to diverse global markets, which is crucial for meeting varying customer preferences. Options A and C focus on segmentation and centralization, which may not address the unique needs of international customers. Option D suggests decentralization, but this may lead to inconsistency in product offerings across different markets.