APICS Certified Supply Chain Professional (CSCP) — Question 350

Which of the following situations is an example of cross-selling?

Answer options

• A. A computer application inducing buyers to purchase more expensive components
• B. A credit card company offering current customers an account with insurance against fraud
• C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
• D. Call center operators promoting a slightly more expensive service program

Correct answer: C

Explanation

The correct answer is C because it involves suggesting additional products that complement the customer's previous purchases, which is the essence of cross-selling. Options A and D focus on upselling, encouraging customers to buy more expensive items or services rather than additional products. Option B is a form of providing added value but does not involve selling additional products related to their previous purchases.